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Our Story

In 1966 Dr. Vivian Valenty received a US travel grant to pursue a graduate degree in chemistry. After securing her PhD, Vivian spent several years as a working mother juggling family and career in teaching, scientific research and product development.
Dr. Vivian Valenty

A new opportunity at GE facilitated the Valenty family’s relocation to Phoenix, AZ in 1986 and 1989 brought Vivian’s first opportunity to develop a cosmetic product, resulting in a formula and patent for a clear nail top coat that dried wet polish in 3 minutes when exposed to UV Light. Upon selling the patent, Vivian received exclusive manufacturing rights and the opportunity to develop 20 more professional salon products for the patent licensee and in 1993 expanded to form VB Cosmetics.

VB Cosmetics evolved with Abrioné® skin care products including Balancing Act® facial toners and VB Cosmetics products for hands, feet and body including the innovative Be Silky® callus spray. Vivian’s skincare and personal products philosophy has its foundation in natural extracts and belief in the power of the mind to control or affect emotional and physical well-being.

Vivian’s most recent and passionate invention is the Dazzle Dry™ Quick Dry Natural Nail System. Vegan and consisting of Nail Prep, Base Coat, Lacquers and Top Coat, Dazzle Dry™ is the only lacquer free of Nitrocellulose, Toluene, Formaldehyde and Camphor on the market today. Fortified with proVitamin B5 and Calcium, Dazzle Dry™ actually strengthens the natural nail, as it offers exceptional non-yellowing performance and wear. Dazzle Dry™ dries rock-hard in 5 minutes without UV light, wears like gel and removes like polish. As Dazzle Dry™ continues to grow its fashion range of colors and effects it has further catapulted Vivian into the worlds of fashion, beauty and social media.