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Our Story

Dazzle Dry is the original, nontoxic, high-performance nail care system founded through more than 50 years of scientific research by bio-organic chemist Dr. Vivian Valenty. As a woman in the male-dominated fields of science, Dr. Valenty spent her entire career pushing the boundaries of innovation in chemistry. And now, she’s bringing a lifetime of discoveries to the world of cosmetics.
Dr. Vivian Valenty

In 1990, Dr. Valenty became the first to patent the UV Gel technology that revolutionized the nail industry. However, when the FDA later discovered the negative effects of UVA/UVB light, Dr. Valenty went back to the drawing board. Committed to helping, never harming, she set out to develop quick-drying nail lacquers that delivered long-lasting performance without the need for UV light.

In 1993, Dr. Valenty established VB Cosmetics and began developing her own line of handcrafted, salon-grade products under the brands Abrioné, Be Silky, and Dazzle Dry. Armed with emerging knowledge that many of the common chemicals found in the products we use every day can have an adverse effect on our bodies, Dr. Valenty became a trailblazer in the “3,5,7-free” movement, eliminating toluene, formaldehyde, TPHP, nitrocellulose, camphor, formaldehyde resin, ethyl tosylamide, phthalates, xylene, MEK and other ingredients that are known to cause contact allergic dermatitis from her nail polish line.

Today, many of Dr. Valenty’s products are vegan, and all are cruelty free. Her products are carefully engineered using only the highest quality natural ingredients to help women achieve wellbeing without sacrificing product performance.