• C.E.O.
  • C.E.O.
  • C.E.O.
  • C.E.O.
  • C.E.O.
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C.E.O.

C.E.O.

A deep wine red.

shop.name Opacity: Full Coverage
shop.name Effect: Cream
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$22.00
$22.00
Sale Sold out

How to

Step 1: Nail Prep Scrub each nail with a lint-free pad thoroughly to remove any oils or lotions.

Step 2: Base Coat Apply two layers to each nail, allowing each coat to dry matte. If Base Coat is cloudy or jelly-like, stand the bottle in one inch of hot water until the product becomes clear. **Do not microwave or submerge in water. 

Step 3: Lacquer Apply two layers of Nail Lacquer to each nail, allowing each layer to dry matte. **Avoid contact with cuticles and skin to prevent lifting.

Step 4: Top Coat Apply one layer of Top Coat to each nail after the Lacquer has dried matte. Wait five minutes—your manicure is done!

+Revive: Add 6-8 drops of Revive to a Top Coat, Transform, or Nail Lacquer whose consistency is too thick. Add more if necessary. 

**DO NOT add Revive to a Base Coat. It will ruin the product. Store with original cap to prevent evaporation from occurring.

Ingredients

Ethyl Acetate, Butyl Acetate, Cellulose Acetate Butyrate, Isopropyl Alcohol, Dipropyleneglycol Dibenzoate, Stearalkonium Hectorite, SDA 40B, Sunflower Oil/Maleic Anhydride Copolymer, Aqua, Maleic Acid. May contain: Titanium Dioxide, Red 7 Lake, Red 34 Lake, Ferric Ferrocyanide.

Free of

Dibutyl Phthalate (DBP), Toluene, Formaldehyde, Formaldehyde Resin, Camphor, Triphenyl Phosphate (TPHP), Butyl Benzyl Phthalate, Ethyl Tosylamide, Xylene, Nitrocellulose, Parabens, Sodium Lauryl Sulfate, Nitric Acid, Sulfuric Acid, Acrylates, Monomers, MEK, Isocyanates, Anhydrides, Thiocarbamates, Peroxy Compounds, Hydrazines, (TPO) trimethylbenzoyl diphenylphosphine oxide.

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    Non-toxic
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    Trusted by 20,000+ pros

For Best Results

  • Step 1: Nail Prep
    Remove oils and lotions by scrubbing each nail with a lint-free pad soaked in Nail Prep.
    Tip: Always use a new pad for each hand.

  • Step 2: Base Coat
    Apply two coats to each nail, allowing each layer to dry.
    Tip: if cloudy or jelly-like, place the bottle in 1 inch of hot water until clear. Use ¾ inch for Minis. *Do not microwave or fully submerge.*

  • Step 3: Lacquer
    Apply two coats of your favorite color, allowing each to dry.

  • Step 4: Top Coat
    Apply one layer to each nail after the Lacquer has dried matte. Wait five minutes. Your manicure is done!

  • + Revive
    Add Revive to thickened Nail Lacquer, Top Coat, or Transform.
    Tip: Use 6–8 drops for Full-size, 3–4 for mini-size bottles.
    Important: Do NOT add to Base Coat—it will damage the product.

Dazzle Dry
Healthy Nails Start Inside the Bottle

Good Things Come from Clean Ingredients.

  • Clean & Non-Toxic: Free from harsh chemicals, safer for you and the planet.
  • Vegan & Cruelty-Free: Always ethical, never tested on animals.
  • Gentle & Hypoallergenic: Kind to sensitive skin and nails.
  • Preserve Natural Nails: Helps maintain the beauty and integrity of your nails.
  • High-Performance: Smooth, vibrant, chip-resistant finish without UV light.

Explore More

Overall rating: 4.7020483 / 5 from 537 reviews.

AI Generated Review Summary

Customers love the C.E.O. polish for its beautiful and sophisticated red shade, which is perfect for holiday nail designs. They appreciate its quick drying feature, excellent coverage, and the fact that it looks amazing. The product is also praised for being all natural, chemical-free, and easy to use.

Summary topics

  • Nail Polish Application (6%): It was highlighted by customers that the Dazzle Dry polish is perfect for doing their nails.
  • Red Shade Quality (6%): Customers raved about the beautiful and sophisticated red, describing it as the perfect winter red.
  • Product Appearance (11%): Customers appreciated that the product looks great, with multiple reviews stating that it looks amazing.
  • Drying Speed (6%): Customers loved the quick drying feature of this all natural, chemical-free and fast drying product.
  • Ease of Use (12%): It was noted by customers that the system is very easy to use and they love how everything dries so quickly

Review topics: ["size","color","feel","shipping","quality","looks","skin","price","shade","coverage","formula","polish","gift","shape","alternative","system","compliments","nails","red","drying","ceo","longevity","lasting","chips","dazzle","application","order","tone","manicure","maroon"].

Review highlights

  • "Excellent color choices, great coverage, and the fast drying system is unmatched!!" — Kym A.
  • "Beautiful color , smooth application , quick drying as advertised ." — ERIN C.
  • "CEO was the perfect deep wine color I was looking for for a holiday nail design!" — Mattisen H.

Reviews

Favorite color for Fall!

"This might be my new favorite color, especially for the fall! It’s such a beautiful shade of wine red - like the “Fast Track Cherry,” only with a subtle hint of cranberry to make them less dark -blue red and more burgundy-red (but not brown). It’s such a beautiful shade - highly recommend!!!"

— Samantha C. (5/5)

I'm impressed. The colors have

"I'm impressed. The colors have depth & beauty. Dazzle is the perfect example of actually getting what you pay for. I get compliments. My nails are so healthy ,& strong. Most impressive is the longevity, no chips and how fresh it looks and I'm not easy on my hands. I strength train, landscape, have my hands in water & dirt alot. So bravo Dazzle!! Finally!"

— Vicki T. (5/5)

Finally a good manicure at home

"I could never give myself a good manicure, because the polish would go on lumpy, take forever to drive and always smudge. Dazzle Dry goes on perfect every time. Worth every penny."

— Diane W. (5/5)

Great dark red

"Was hesitant to buy at first because I have so many "reds" but this one is much deeper and fall/winter feeling than my others. Goes on smoothly and gives a great end result."

— Alisha R. (5/5)

Fall vibes

"Hot hot hot! Perfect for a fall wedding. But also perfect for everyday! This has been added to my go to list :)"

— Allex E. (5/5)

Favorite Shade!

"My two weaknesses are light pink and deep red. CEO is one my favorite colors of all time. I almost always have this or Perfectly Plaid (or Fast Track Cherry) on my toes. Best polish award!"

— Ericka M. (5/5)

Amazing

"I was first introduced to your product last spring at an event at Canyon Ranch in Tuscon. I have been using it since, and my nails have never looked better! I was having a hard time getting them to grow before. They are so strong and I can't believe how long the polish lasts!"

— JULIE T. (5/5)

"Amazing color, stays on and strengthens"

— Katie (5/5)

very pretty dark red shade

"very pretty dark red shade for fall"

— Sophia J. (5/5)

"Love the shades and the quality!"

— Eve (5/5)

Q&A

I want a red with shimmer effects
Hello! We think you will love Scarlet Desire! 💖 It is described as a "full coverage warm ruby shimmer." Please see the following link to purchase: https://shop.dazzledry.com/products/scarlet-desire?_pos=5&_sid=2c3c727e9&_ss=r