• C.E.O.
  • C.E.O.
  • C.E.O.
  • C.E.O.
  • C.E.O.
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C.E.O.

C.E.O.

A deep wine red.

shop.name Opacity: Full Coverage
shop.name Effect: Cream
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$22.00
$22.00
Sale Sold out

How to

Step 1: Nail Prep Scrub each nail with a lint-free pad thoroughly to remove any oils or lotions.

Step 2: Base Coat Apply two layers to each nail, allowing each coat to dry matte. If Base Coat is cloudy or jelly-like, stand the bottle in one inch of hot water until the product becomes clear. **Do not microwave or submerge in water. 

Step 3: Lacquer Apply two layers of Nail Lacquer to each nail, allowing each layer to dry matte. **Avoid contact with cuticles and skin to prevent lifting.

Step 4: Top Coat Apply one layer of Top Coat to each nail after the Lacquer has dried matte. Wait five minutes—your manicure is done!

+Revive: Add 6-8 drops of Revive to a Top Coat, Transform, or Nail Lacquer whose consistency is too thick. Add more if necessary. 

**DO NOT add Revive to a Base Coat. It will ruin the product. Store with original cap to prevent evaporation from occurring.

Ingredients

Ethyl Acetate, Butyl Acetate, Cellulose Acetate Butyrate, Isopropyl Alcohol, Dipropyleneglycol Dibenzoate, Stearalkonium Hectorite, SDA 40B, Sunflower Oil/Maleic Anhydride Copolymer, Aqua, Maleic Acid. May contain: Titanium Dioxide, Red 7 Lake, Red 34 Lake, Ferric Ferrocyanide.

Free of

Dibutyl Phthalate (DBP), Toluene, Formaldehyde, Formaldehyde Resin, Camphor, Triphenyl Phosphate (TPHP), Butyl Benzyl Phthalate, Ethyl Tosylamide, Xylene, Nitrocellulose, Parabens, Sodium Lauryl Sulfate, Nitric Acid, Sulfuric Acid, Acrylates, Monomers, MEK, Isocyanates, Anhydrides, Thiocarbamates, Peroxy Compounds, Hydrazines, (TPO) trimethylbenzoyl diphenylphosphine oxide.

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  • Plant icon representing Dazzle Dry’s always cruelty-free and vegan formulas.
    Vegan
  • Chemical beaker icon representing Dazzle Dry’s non-toxic formula.
    Non-toxic
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    Trusted by 20,000+ pros

For Best Results

  • Step 1: Nail Prep
    Remove oils and lotions by scrubbing each nail with a lint-free pad soaked in Nail Prep.
    Tip: Always use a new pad for each hand.

  • Step 2: Base Coat
    Apply two coats to each nail, allowing each layer to dry.
    Tip: if cloudy or jelly-like, place the bottle in 1 inch of hot water until clear. Use ¾ inch for Minis. *Do not microwave or fully submerge.*

  • Step 3: Lacquer
    Apply two coats of your favorite color, allowing each to dry.

  • Step 4: Top Coat
    Apply one layer to each nail after the Lacquer has dried matte. Wait five minutes. Your manicure is done!

  • + Revive
    Add Revive to thickened Nail Lacquer, Top Coat, or Transform.
    Tip: Use 6–8 drops for Full-size, 3–4 for mini-size bottles.
    Important: Do NOT add to Base Coat—it will damage the product.

Dazzle Dry
Healthy Nails Start Inside the Bottle

Good Things Come from Clean Ingredients.

  • Clean & Non-Toxic: Free from harsh chemicals, safer for you and the planet.
  • Vegan & Cruelty-Free: Always ethical, never tested on animals.
  • Gentle & Hypoallergenic: Kind to sensitive skin and nails.
  • Preserve Natural Nails: Helps maintain the beauty and integrity of your nails.
  • High-Performance: Smooth, vibrant, chip-resistant finish without UV light.

Explore More

Overall rating: 4.706897 / 5 from 522 reviews.

AI Generated Review Summary

Customers love the C.E.O. polish for its beautiful and sophisticated red shade, which is perfect for holiday nail designs. They appreciate its quick drying feature, excellent coverage, and the fact that it looks amazing. The product is also praised for being all natural, chemical-free, and easy to use.

Summary topics

  • Nail Polish Application (6%): It was highlighted by customers that the Dazzle Dry polish is perfect for doing their nails.
  • Red Shade Quality (6%): Customers raved about the beautiful and sophisticated red, describing it as the perfect winter red.
  • Product Appearance (11%): Customers appreciated that the product looks great, with multiple reviews stating that it looks amazing.
  • Drying Speed (6%): Customers loved the quick drying feature of this all natural, chemical-free and fast drying product.
  • Ease of Use (12%): It was noted by customers that the system is very easy to use and they love how everything dries so quickly

Review topics: [size, color, quality, works, skin, feel, looks, price, shade, coverage, formula, shipping, gift, compliments, alternative, polish, shape, system, red, red, nails, drying, ceo, longevity, lasting, application, chips, order, chips, order].

Review highlights

  • "Excellent color choices, great coverage, and the fast drying system is unmatched!!" — Kym A.
  • "Beautiful color , smooth application , quick drying as advertised ." — ERIN C.
  • "CEO was the perfect deep wine color I was looking for for a holiday nail design!" — Mattisen H.

Reviews

Amazing

"I was first introduced to your product last spring at an event at Canyon Ranch in Tuscon. I have been using it since, and my nails have never looked better! I was having a hard time getting them to grow before. They are so strong and I can't believe how long the polish lasts!"

— JULIE T. (5/5)

Dazzle made me frazzle

"Dazzle doesn't live up to its marketing promises. My polish hasn't lasted longer than 3 days. I have done 6 manicures since receiving the products 2 weeks ago. It was an investment. I had hoped that Dazzle would have made my transition from gel and salon visits to home and natural nail care. I am disappointed 😞"

— Geraldine M. (1/5)

It’s a beautiful red color.

"It’s a beautiful red color. Good red that’s not too bright."

— Lauren C. (5/5)

So chic

"Perfect everyday red"

— Cara K. (5/5)

Chips after a day

"Chips after a day"

— Sheena S. (2/5)

Love This Color

"Beautiful deep shade of red. Great for fall and winter. A “go-to” shade for me!"

— Cindy E. (5/5)

Great product

"The nail polish lasts so long. Totally worth it"

— Robin H. (5/5)

This deep red is stunning

"This deep red is stunning and last a long time!"

— Tamarra P. (5/5)

Lasted 10 days!

"Lasted 10 days!"

— Sarah P. (5/5)

Obssessed

"I usually prefer very muted/nude shades but after seeing a friend apply C. E. O. during a FaceTime call, I had to try it. I was really skeptical at first but now? OMG I LOVE IT SO MUCH. It is making me want to try so many more colors! This is 2x base, 1x transform, 1x base, 3x C. E. O. , 1x top."

— Vanessa (5/5)

Q&A

I want a red with shimmer effects
Hello! We think you will love Scarlet Desire! 💖 It is described as a "full coverage warm ruby shimmer." Please see the following link to purchase: https://shop.dazzledry.com/products/scarlet-desire?_pos=5&_sid=2c3c727e9&_ss=r