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C.E.O.

C.E.O.

A deep wine red.

shop.name Opacity: Full Coverage
shop.name Effect: Cream
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$22.00
$22.00
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How to

Step 1: Nail Prep Scrub each nail with a lint-free pad thoroughly to remove any oils or lotions.

Step 2: Base Coat Apply two layers to each nail, allowing each coat to dry matte. If Base Coat is cloudy or jelly-like, stand the bottle in one inch of hot water until the product becomes clear. **Do not microwave or submerge in water. 

Step 3: Lacquer Apply two layers of Nail Lacquer to each nail, allowing each layer to dry matte. **Avoid contact with cuticles and skin to prevent lifting.

Step 4: Top Coat Apply one layer of Top Coat to each nail after the Lacquer has dried matte. Wait five minutes—your manicure is done!

+Revive: Add 6-8 drops of Revive to a Top Coat, Transform, or Nail Lacquer whose consistency is too thick. Add more if necessary. 

**DO NOT add Revive to a Base Coat. It will ruin the product. Store with original cap to prevent evaporation from occurring.

Ingredients

Ethyl Acetate, Butyl Acetate, Cellulose Acetate Butyrate, Isopropyl Alcohol, Dipropyleneglycol Dibenzoate, Stearalkonium Hectorite, SDA 40B, Sunflower Oil/Maleic Anhydride Copolymer, Aqua, Maleic Acid. May contain: Titanium Dioxide, Red 7 Lake, Red 34 Lake, Ferric Ferrocyanide.

Free of

Dibutyl Phthalate (DBP), Toluene, Formaldehyde, Formaldehyde Resin, Camphor, Triphenyl Phosphate (TPHP), Butyl Benzyl Phthalate, Ethyl Tosylamide, Xylene, Nitrocellulose, Parabens, Sodium Lauryl Sulfate, Nitric Acid, Sulfuric Acid, Acrylates, Monomers, MEK, Isocyanates, Anhydrides, Thiocarbamates, Peroxy Compounds, Hydrazines, (TPO) trimethylbenzoyl diphenylphosphine oxide.

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  • Plant icon representing Dazzle Dry’s always cruelty-free and vegan formulas.
    Vegan
  • Chemical beaker icon representing Dazzle Dry’s non-toxic formula.
    Non-toxic
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    Trusted by 20,000+ pros

For Best Results

  • Step 1: Nail Prep
    Remove oils and lotions by scrubbing each nail with a lint-free pad soaked in Nail Prep.
    Tip: Always use a new pad for each hand.

  • Step 2: Base Coat
    Apply two coats to each nail, allowing each layer to dry.
    Tip: if cloudy or jelly-like, place the bottle in 1 inch of hot water until clear. Use ¾ inch for Minis. *Do not microwave or fully submerge.*

  • Step 3: Lacquer
    Apply two coats of your favorite color, allowing each to dry.

  • Step 4: Top Coat
    Apply one layer to each nail after the Lacquer has dried matte. Wait five minutes. Your manicure is done!

  • + Revive
    Add Revive to thickened Nail Lacquer, Top Coat, or Transform.
    Tip: Use 6–8 drops for Full-size, 3–4 for mini-size bottles.
    Important: Do NOT add to Base Coat—it will damage the product.

Dazzle Dry
Healthy Nails Start Inside the Bottle

Good Things Come from Clean Ingredients.

  • Clean & Non-Toxic: Free from harsh chemicals, safer for you and the planet.
  • Vegan & Cruelty-Free: Always ethical, never tested on animals.
  • Gentle & Hypoallergenic: Kind to sensitive skin and nails.
  • Preserve Natural Nails: Helps maintain the beauty and integrity of your nails.
  • High-Performance: Smooth, vibrant, chip-resistant finish without UV light.

Explore More

Overall rating: 4.7039847 / 5 from 527 reviews.

AI Generated Review Summary

C.E.O. is praised for its beautiful deep wine red shade, excellent coverage, and quick drying time. Customers love the sophisticated look and the ease of use of the Dazzle Dry system. The polish is also appreciated for its great color and the healthy appearance it gives to nails.

Summary topics

  • Shade (6%): It was highlighted by customers that the red is beautiful, sophisticated, and the perfect winter red.
  • Polish Quality (15%): A significant amount of customers expressed satisfaction with the polish, describing it as the best they have ever used.
  • Nail Appearance (6%): Customers loved how their nails looked after using Dazzle Dry, saying it made their nails look amazing and healthy.
  • Application System (12%): Customers keep praising the Dazzle Dry system, describing it as great, easy to use, and fast.
  • Color Shade (6%): It was observed by customers that the deep burgundy red of this shade is just perfect and the best fall shade.

Review topics: ["size","color","skin","price","quality","feel","looks","works","shade","coverage","formula","shipping","gift","alternative","compliments","polish","shape","system","red","nails","drying","ceo","longevity","lasting","chips","order","application","dazzle","maroon","dries"].

Review highlights

  • "Excellent color choices, great coverage, and the fast drying system is unmatched!!" — Kym A.
  • "Beautiful color , smooth application , quick drying as advertised ." — Erin C.
  • "CEO was the perfect deep wine color I was looking for for a holiday nail design!" — Mattisen H.

Reviews

Favorite Shade!

"My two weaknesses are light pink and deep red. CEO is one my favorite colors of all time. I almost always have this or Perfectly Plaid (or Fast Track Cherry) on my toes. Best polish award!"

— Ericka M. (5/5)

Amazing

"I was first introduced to your product last spring at an event at Canyon Ranch in Tuscon. I have been using it since, and my nails have never looked better! I was having a hard time getting them to grow before. They are so strong and I can't believe how long the polish lasts!"

— JULIE T. (5/5)

Dazzle made me frazzle

"Dazzle doesn't live up to its marketing promises. My polish hasn't lasted longer than 3 days. I have done 6 manicures since receiving the products 2 weeks ago. It was an investment. I had hoped that Dazzle would have made my transition from gel and salon visits to home and natural nail care. I am disappointed 😞"

— Geraldine M. (1/5)

"A bit clumpy. It does dry out well. Tho it has not chipped on day 3 for most nails , i noticed it does tend to fray/vanish on the tips of your nails (most exposed to life actions). So requires multiple touch ups."

— Edrea (2/5)

"Love the color!"

— Olivia (5/5)

It’s a beautiful red color.

"It’s a beautiful red color. Good red that’s not too bright."

— Lauren C. (5/5)

Lov

"Love"

— Gigi B. (5/5)

I love it.

"I love it."

— Rosymar Q. (5/5)

So chic

"Perfect everyday red"

— Cara K. (5/5)

Chips after a day

"Chips after a day"

— Sheena S. (2/5)

Q&A