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C.E.O.

C.E.O.

A deep wine red.

shop.name Opacity: Full Coverage
shop.name Effect: Cream
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$22.00
$22.00
Sale Sold out
Select Size: Full (0.5oz)

How to

Step 1: Nail Prep Scrub each nail with a lint-free pad thoroughly to remove any oils or lotions.

Step 2: Base Coat Apply two layers to each nail, allowing each coat to dry matte. If Base Coat is cloudy or jelly-like, stand the bottle in one inch of hot water until the product becomes clear. **Do not microwave or submerge in water. 

Step 3: Lacquer Apply two layers of Nail Lacquer to each nail, allowing each layer to dry matte. **Avoid contact with cuticles and skin to prevent lifting.

Step 4: Top Coat Apply one layer of Top Coat to each nail after the Lacquer has dried matte. Wait five minutes—your manicure is done!

+Revive: Add 6-8 drops of Revive to a Top Coat, Transform, or Nail Lacquer whose consistency is too thick. Add more if necessary. 

**DO NOT add Revive to a Base Coat. It will ruin the product. Store with original cap to prevent evaporation from occurring.

Ingredients

Ethyl Acetate, Butyl Acetate, Cellulose Acetate Butyrate, Isopropyl Alcohol, Dipropyleneglycol Dibenzoate, Stearalkonium Hectorite, SDA 40B, Sunflower Oil/Maleic Anhydride Copolymer, Aqua, Maleic Acid. May contain: Titanium Dioxide, Red 7 Lake, Red 34 Lake, Ferric Ferrocyanide.

Free of

Dibutyl Phthalate (DBP), Toluene, Formaldehyde, Formaldehyde Resin, Camphor, Triphenyl Phosphate (TPHP), Butyl Benzyl Phthalate, Ethyl Tosylamide, Xylene, Nitrocellulose, Parabens, Sodium Lauryl Sulfate, Nitric Acid, Sulfuric Acid, Acrylates, Monomers, MEK, Isocyanates, Anhydrides, Thiocarbamates, Peroxy Compounds, Hydrazines, (TPO) trimethylbenzoyl diphenylphosphine oxide.

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  • Award badge icon with star in center representing Dazzle Dry’s award-winning formula.
    Award-winning
  • Plant icon representing Dazzle Dry’s always cruelty-free and vegan formulas.
    Vegan
  • Chemical beaker icon representing Dazzle Dry’s non-toxic formula.
    Non-toxic
  • Thumbs-up icon with badge and checkmark representing Dazzle Dry as a trusted brand by nail professionals.
    Trusted by 20,000+ pros

For Best Results

  • Nail Prep

    Step 1: Nail Prep
    Remove oils and lotions by scrubbing each nail with a lint-free pad soaked in Nail Prep.
    Tip: Always use a new pad for each hand.

  • Base Coat

    Step 2: Base Coat
    Apply two coats to each nail, allowing each layer to dry.
    Tip: if cloudy or jelly-like, place the bottle in 1 inch of hot water until clear. Use ¾ inch for Minis. *Do not microwave or fully submerge.*

  • Lacquer

    Step 3: Lacquer
    Apply two coats of your favorite color, allowing each to dry.

  • Top Coat

    Step 4: Top Coat
    Apply one layer to each nail after the Lacquer has dried matte. Wait five minutes. Your manicure is done!

  • Revive

    + Revive
    Add Revive to thickened Nail Lacquer, Top Coat, or Transform.
    Tip: Use 6–8 drops for Full-size, 3–4 for mini-size bottles.
    Important: Do NOT add to Base Coat—it will damage the product.

Dazzle Dry
Healthy Nails Start Inside the Bottle

Good Things Come from Clean Ingredients.

  • Clean & Non-Toxic: Free from harsh chemicals, safer for you and the planet.
  • Vegan & Cruelty-Free: Always ethical, never tested on animals.
  • Gentle & Hypoallergenic: Kind to sensitive skin and nails.
  • Preserve Natural Nails: Helps maintain the beauty and integrity of your nails.
  • High-Performance: Smooth, vibrant, chip-resistant finish without UV light.

Explore More

Overall rating: 4.6925926 / 5 from 540 reviews.

AI Generated Review Summary

C.E.O. is praised for its beautiful deep wine red shade, excellent coverage, and quick drying time. Customers love the sophisticated look and the ease of use of the Dazzle Dry system. The polish is also appreciated for its great color and the healthy appearance it gives to nails.

Summary topics

  • Shade (6%): It was highlighted by customers that the red is beautiful, sophisticated, and the perfect winter red.
  • Polish Quality (15%): A significant amount of customers expressed satisfaction with the polish, describing it as the best they have ever used.
  • Nail Appearance (6%): Customers loved how their nails looked after using Dazzle Dry, saying it made their nails look amazing and healthy.
  • Application System (12%): Customers keep praising the Dazzle Dry system, describing it as great, easy to use, and fast.
  • Color Shade (6%): It was observed by customers that the deep burgundy red of this shade is just perfect and the best fall shade.

Review topics: ["size","color","feel","shipping","quality","looks","skin","price","shade","coverage","formula","polish","gift","shape","compliments","system","alternative","nails","red","drying","ceo","longevity","lasting","chips","order","dazzle","application","manicure","maroon","dries"].

Review highlights

  • "Excellent color choices, great coverage, and the fast drying system is unmatched!!" — Kym A.
  • "Beautiful color , smooth application , quick drying as advertised ." — Erin C.
  • "CEO was the perfect deep wine color I was looking for for a holiday nail design!" — Mattisen H.

Reviews

Nice color dries fast but chip too easily

"I love the colour and how fast the whole system dries. But I cannot get it to last and I always experience chipping in day 3-4. After chipping the nail polish peel off easily. Tried every trouble shooting technique and still cannot get it to last. It seems when the nail polish chips and peels off it also causes my natural nails to chip. Love the dry time but the chipping is not worth it"

— Caili L. (3/5)

Favorite color for Fall!

"This might be my new favorite color, especially for the fall! It’s such a beautiful shade of wine red - like the “Fast Track Cherry,” only with a subtle hint of cranberry to make them less dark -blue red and more burgundy-red (but not brown). It’s such a beautiful shade - highly recommend!!!"

— Samantha C. (5/5)

I'm impressed. The colors have

"I'm impressed. The colors have depth & beauty. Dazzle is the perfect example of actually getting what you pay for. I get compliments. My nails are so healthy ,& strong. Most impressive is the longevity, no chips and how fresh it looks and I'm not easy on my hands. I strength train, landscape, have my hands in water & dirt alot. So bravo Dazzle!! Finally!"

— Vicki T. (5/5)

I have been getting my

"I have been getting my Manis & Pedis with Dazzle Dried for almost a year now. I buy & bring my own products to my nail salon, and have been very happy with the great taunts until I bought CEO & had my nails done before going to Paris. Well, my nails began chopping on the second day! This has never happened before; and I have used many different colors from January to now! My Manis usually lasts 2-weeks with Dazzle Dried! I had to buy nail polish remover & take off the color because my nails look awful (all chipped), for my 2-weeks stay in Paris! A side-bar: my husband was having issues with brittle nails and began using the products (sans color), and his nails are now very healthy!"

— Julie L. (1/5)

Finally a good manicure at home

"I could never give myself a good manicure, because the polish would go on lumpy, take forever to drive and always smudge. Dazzle Dry goes on perfect every time. Worth every penny."

— Diane W. (5/5)

Great dark red

"Was hesitant to buy at first because I have so many "reds" but this one is much deeper and fall/winter feeling than my others. Goes on smoothly and gives a great end result."

— Alisha R. (5/5)

Fall vibes

"Hot hot hot! Perfect for a fall wedding. But also perfect for everyday! This has been added to my go to list :)"

— Allex E. (5/5)

Favorite Shade!

"My two weaknesses are light pink and deep red. CEO is one my favorite colors of all time. I almost always have this or Perfectly Plaid (or Fast Track Cherry) on my toes. Best polish award!"

— Ericka M. (5/5)

Amazing

"I was first introduced to your product last spring at an event at Canyon Ranch in Tuscon. I have been using it since, and my nails have never looked better! I was having a hard time getting them to grow before. They are so strong and I can't believe how long the polish lasts!"

— JULIE T. (5/5)

"Amazing color, stays on and strengthens"

— Katie (5/5)

Q&A